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Episode 07: SEO and Reputation Management with Pierre Zarokian

On today’s show we have Pierre Zarokian, Founder of Submit Express and veteran search marketer. We get into SEO, reputation management, how the SEM industry has changed, and more! 

More on Pierre: WebsiteTwitterLinkedIn

Reputation management is 10X SEO.

Pierre Zarokian

Show Highlights

We asked Pierre the following questions:

  • How did you get started with SEO?
  • How important are backlinks today?
  • What are some of the challenges today in running Submit Express?
  • Tell us more about reputation management and what type of clients you typically work with in this space?
  • What type of marketing do you utilize for your own companies?
  • Where do you see the future of SEO going?
  • What is the process for repairing an online reputation?
  • Will voice search be important?

More from the show:

  • $500/month won’t get you the results it did 10 years ago – now $2 to $3K/month budgets
  • SEO as a service has gotten competitive – offshoring, local, more agencies, freelancers
  • SEO has gotten a bad rap due to people getting burned
  • Reputation management is a really involved practice – lots of work to suppress rankings – building assets, link building, reviews, blogging, social media posts, optimizing existing content, etc.
  • 10 properties at minimum for reputation management
  • Wild west in reputation management as far as paying people to remove content – its recommend to go through a reputation management company to handle this
  • On Yelp you can flag a negative review
  • If it’s not a first hand account you can ask Google and Yelp to remove (chances of getting removed are less than 5%)
  • If this doesn’t work you can try sending a legal letter to Yelp
  • Can go straight to the person but don’t offer money – if Yelp finds out your business could get flagged with a warning at the top of the page for 6 months letting people know you tried to pay to have a review removed (nothing in writing – if you do reach out do so verbally)
  • Ripoff report doesn’t remove anything unless you opt to pay through their paid program
  • Best thing to do when you’ve got a bad review is to increase the good reviews
  • Pierre has a program that will send a survey via text or email to your customers asking for a review – if it comes back positive than they get a followup asking to write a review on Yelp and Google and if they are not happy you can reach out before they write a review
  • And more!

Show Links:

Episode 05: Social Media Marketing with Esteven Gamez

On today’s show we have Esteven Gamez, a social media marketing expert and founder of Keen Social. Lets get into it!

Episode 05: Social Media Marketing with Esteven Gamez

Episode 04: CMS and LAMP Development with Neal St. Clair

Today we have Neal St. Clair on the show who’s the founder of East of Western. We dive deep into software, running an agency, and he asks the hosts some questions as well.

Episode 04: CMS and LAMP Development with Neal St. Clair

Episode 03: Smarketing With Tom Reynolds

Tom Reynolds joins us today to talk Smarketing and Accessibility. Tom runs The Reynolds Group and specializes in working with manufacturers.

Episode 02: SEO Expert Jeremy Rivera

Today’s show features Jeremy Rivera, an SEO expert based out of Nashville. Jeremy lives and breathes SEO and works full time for Raven Tools and also does SEO in his free-time for companies. Jeremy’s figured out how to skip sleeping so he can work 24 hours a day. 😉

Jeremy Links: WebsiteTwitterSEO Tool

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Episode 02: SEO Expert Jeremy Rivera

Episode 01: Water Cooler Chat

Welcome to the first episode of Digital Rage! On this show Matt Ramage & Jeff Byer talk shop at the virtual water cooler. You’ll learn about industry news, tools being used, accessibility standards, overreach by Facebook & Google, and more!

Episode 01: Water Cooler Chat

Episode 00: Introducing the Digital Rage Podcast

Welcome to the Digital Rage Podcast. Jeff Byer and Matt Ramage are the hosts that bring you digital marketing and internet topics every week. We have interviews lined up with leaders in the industries of SEO, Social Media, Marketing, Design and more. Here is a little more information about us.