Welcome to the first episode of Digital Rage! On this show Matt Ramage & Jeff Byer talk shop at the virtual water cooler. You’ll learn about industry news, tools being used, accessibility standards, overreach by Facebook & Google, and more!
Pat Flynn successfully launches first physical product on Kickstarter called the Switchpod. Discovered the Switchpod on Instagram Stories. Then went on to see on Product Hunt and through Pat Flynn’s regular email. Was able to successfully use influencer marketing by sending the product to YouTube famous vlogger, Peter McKinnon. Here’s the product review:
Kickstarter Campaign Idea: Can each of you buy me a cup of coffee for the rest of my life?
Overreach – Facebook pays teens to install VPN that spies on themselves. More on that from TechCrunch. And Google continues to push out new updates that keep users on Google like position zero.
Gary V, the king of social, is still big on Facebook and states that it’s still the cheapest place in the world to get ads scene by the most people. Gary says we should be pouring as much money into FB as we can. And he’s also big on LinkedIn right now. Both Jeff and Matt are on LinkedIn but at the moment don’t spend regular time on it. Jeff is tired of the sales message he gets after a connection is made. And a Gary V maxim: always provide value first.
Jeff Byer talks about firing a client at Byer Company, and how his time is more important and talks about the ramifications. Jeff got assigned some work while on vacation after letting the client know he’d be gone for 4 days. A good work-life balance is key in Jeff’s life. Jeff talks about a podcast called Hustle & Flowchart and how they promote not killing yourself with 20 hour work days. Hustle will eventually lead to burnout, except for Gary V. 😉
Matt Ramage talks about the new Emarketed brand, repositioning, website, and services. Matt also talks about one of his latest projects with Yum-Yum Donuts and Winchell’s on building new versions of both sites with accessibility in mind. Matt is working with Accessible 360 as an independent auditing company that is providing training and reviewing design and code along the way.
Matt & Jeff discuss tools they use to run their agencies. Links below for tools that both have used or are currently using.