23 | Beverly Macy: Social Media, Blockchain, IoT, and AI

Today we talk with Beverly Macy, Adjunct Professor at UCLA Anderson School of Management and Technology & Marketing Consultant. Beverly specializes in Blockchain, IoT, and AI technologies and is a published resource on the cutting edge of the present and future of these technologies.

About Beverly Macy

Twitter @BeverlyMacy
LinkedIn BeverlyMacy
Article: The Forecast for IoT: Cloud with a Chance of Blockchain
Article: How 3 Top Trends Will Shape Blockchain & Cryptocurrencies in the 2nd Half of 2019

Show Links

Unchained Podcast
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Speaker 1: [inaudible]

Jeff Byer: Welcome to Digital Rage, the podcast about all things Internet and the people that make it great. My name is still Jeff Byer and if you want me to prove it, go follow me @globaljeff on Twitter. Today, we talked to Beverly Macy. She is an adjunct professor at UCLA Anderson School of management. And she is also a digital technology consultant specializing in blockchain, IoT, and AI.

Jeff Byer: She mentioned a large automotive client that she’s working with currently. Most of her work is in supply chain management which makes sense for anything like blockchain to work. So, we’ll get into that in detail a little later. So before we get to the interview, just wanted to talk about a recent interesting website audit I did for a customer. A current customer was asking me if I could help his father’s business because they were having some issues with SEO and website performance and overall digital marketing and business. So of course I want to help out and plus I want to see, you know, how this local business is failing. So bad in a relatively a medium market, not a big market. So I went, I was excited to look at it from a research standpoint.

Jeff Byer: So I went and looked at it. And as typical with these local businesses, I’ve been through a couple of different designers that have been through a couple of different WordPress themes. and I just laugh because none of them optimize anything. Most of them are not developers. They’re just, they modify themes through the WYSIWYG and what they can’t get done. They just ignore as far as requests from the customer. So needless to say they hosted on Bluehost, which I have been public about, my disdain for bluehost and there are performance issues that they don’t even, they don’t even offer HTTP/2. You have to still pay for an SSL certificate. They don’t allow you to use any of the free resources from the c panel. Uh, there’s many issues and you know, they have, they have very opaque pricing. They’re going to get you in on a $3 and 95 cent per month, or you know, I think it’s four 95 a month, but then they’re going to charge you 20, 95 a month on your next year renewal.

Jeff Byer: It’s very unfair policies, a lot like GoDaddy’s pricing policies where you pay a $5 for a domain and then it costs you $28 when it renews. It’s, it’s a, it’s not something that I advocate and I’ve moved away almost completely moved away from both companies. So that’s the way you should treat companies that you’re not exactly happy with. So anyway, they’re hosted, they have a wordpress installation that’s hosted on, on bluehost. I looked into their statistics and SEO and they’re doing fine for their company name, but none of their other high value keywords are working at all. They look like somebody sold them into a content marketing campaign that was completely out of context. That was never going to rank because Google knows that they are a service provider and the information that they were providing was out of context for keywords that probably weren’t even going to convert.

Jeff Byer: So it was an interesting case study. I’m, I’ve did a couple of, you know, their, their lighthouse report was terrible. There were two links. There were two images that were being linked from the development server of one of the previous designers. Uh, it’s, it’s a mess. And so, what I started to is go through the technical issues. so one fixing the errors in the console to looking at the the security vulnerabilities that are always included with j query. Uh, they were a bootstrap based theme, so it was requiring j query, but it was an old version of j query. But I think even the newest version of j query is still going to give a vulnerability air. So I’m not sure that that can go away completely. Uh, this was the funny part is they actually do have https security on the server.

Jeff Byer: It’s just not a, I think only three or four of the pages actually use it. So they’re getting penalized there. they’ve got uh, poor color contrast on all text on the site, which you know, is not only a usability issue but a accessibility issue and a SEO factor as well. Not being able to read the content images, didn’t have alt descriptions, links with no discernible names and small tap targets on mobile. So these are all really standard things when, when we build websites here, especially in the design process. So since we custom design everything, we address these issues from the beginning working with themes, you don’t get to design. And if the theme developer decided that you know, this fancy way of doing buttons though not accessible, was easier to sell, then that’s the way they’re going to do it. And unless you know the code and are able to get in there and modify it yourself, you’re going to inherit all of those issues.

Jeff Byer: So one great article that I was, that I saw while I was poking around in this stuff is when you’re, when you’re deciding on a theme, accessibility and performance should be your number one priority. So don’t go to theme forest and just start looking at designs, get that, get in there and test these things. and then beyond that, you know, the hosting and using CDNs caching, all those performance upgrades are an absolute must. So needless to say, there’s a lot to do with this company and I am going to help them out and hopefully I can share the case study with the public once we have it done. there content issues started when I wasn’t receiving his emails and that’s always a bad sign because that could either mean his, his domain is being penalized. So I use Gmail for my business, the g suite and g Gmail jumped his emails to me and these weren’t cold emails.

Jeff Byer: He, I had already been introduced to him through my client and he was not able to get his emails through the Google junk filter. So, he’s probably been sending email campaigns through his domain, so or through his actual email server, but bluehost is nefarious for re giving out IP addresses that have had previous penalties. And so he could have just inherited assist an IP address that has had issues in his is blacklisted or, or at least put on a spam directories. Uh, so dealing with that, that was the first issue is that I didn’t get emails from him for a week because they were all being junked. So once I figured out they were getting junked, I whitelisted him. I’ve started using his direct Gmail address and uh, did a quick IP IP penalty search and there were no apparent IP penalties. But getting them away from bluehost and getting him on a clean, dedicated IP is definitely top priority.

Jeff Byer: So moving the site is going to be number one. He has in the last three months has a ton of spammy backlinks sites that obviously aren’t anywhere near what his, what his John MRA, so completely out of context. But none of these links had over a 10 domain rank. So really bad spamming links. He got talked into some sort of an old SEO firm that is doing more harm than good. So I told them we’d have to disavow, start disavowing all of those links that were purchased and start over with good quality links and good quality content. none of, like I said, none of his keywords are ranking on page one a, the keywords that he is ranking for or at least optimize for are very low volume. And so I’m thinking this keyword research was done by somebody who, one wanted to just show rankings and get quick wins or two didn’t actually take into account the effectiveness or do any competitive research and see what their click through rate or success rate was for each of these words.

Jeff Byer: So another issue, a stock, a really low resolution photo for the, for the big banner image means one thing to me is that the person who was installing this template and, and playing around with the template had no idea how to use Photoshop or optimize an image. and to the source images were probably low resolution as well. So instead of asking for better assets, he just put this really low resolution, terrible looking image, and having this huge banner on top of the website with absolutely no real value was awful. Anyway, so the first impression look on the site is terrible. Uh, then he’s got a stock photo of a guy holding a plumber’s wrench with no personalization, no personality, no actual. It looks so generic that this could be for, for any company in the world. it’s missing calls to action.

Jeff Byer: The goal, the main call to action is a telephone call, but there’s no links on the telephone calls. Uh, the other call to action is a email, but there’s no links on the emails. Call to actions. The buttons go to the contact page, which is not secure. So you get a warning as soon as you get there. the blog has really thin content. Whoever’s writing this content put in, you know, the minim I don’t even think most of the articles there are over 500 words. and obviously that’s not, like I said, it’s out of context. There’s no ownership verification there. Google my business listing, it got slammed early on with a couple of bad reviews and the customers never, they responded to the customer in time, which was the right thing to do. But the [inaudible], they never asked the customers to reconsider their refuse after talking to them or resolving their issue.

Jeff Byer: So, so they’ve got issues all across the board. So, the links are really what’s killing me or what’s going to take a while to overcome the SEO tactics were just outdated and they’re spammy backlinks, the keyword stuffing, no verifiable public information. I mean, this is, this is the, this is starting from zero on eat, even though their domains been around for awhile. So this current state of their website is awful. So I think what my, what my my, what my gut is telling me is get it, just get this out of wordpress. They’re not gonna use it. put it into a easier to use probably Java script of a content management system, but get the site static as soon as possible. Get rid of all of those extra resources, simplify it and make it fast on mobile as fast as humanly possible, get better assets, better loading assets and uh, put, put an, put a face to the company and uh, actually get some, get some credibility, have the author himself write articles so that he starts building up a following and uh, get, get their social media campaigns built up and uh, hopefully get, gets backlinks from resources.

Jeff Byer: So big project there, I’ll use it as a case study because it’s not, it’s not going to be for profit. Uh, I’m helping a existing client out who who I really enjoy helping out. So this’ll be a fun one, a good case study. So I’ll keep you posted on that. And now we have our interview with Beverly Macy. Once again, Beverly Macy is an adjunct professor at UCLA Anderson School of management at digital technology consultants specializing in blockchain, Iot and AI. She has been published several places and used as a resource for people like Oracle and uh, and people on the blockchain in blockchain technology who are doing innovating and sharing information. So she’s at the forefront of all of this and it’s a very exciting conversation. So here we go, be Macy

Jeff Byer: How are you today?

Beverly Macy: I am great, thank you. And thank you for having me.

Jeff Byer: Of course. Of course.

Jeff Byer: So to start out, why don’t we talk about the beginning, how you got started in everything digital and technology.

Beverly Macy: Okay,

Beverly Macy: sure. So I’ve always had a passion for emerging technology. I started my career as a software developer way back a long time ago. I was in corporate America for quite a while in traditional marketing and sales roles. Then I started my own company and I’ve been teaching it yes,

Beverly Macy: Cla

Beverly Macy: for about over 15 years and traditional marketing kinds of courses. Somewhere in the mid two thousands, it became evident to me

Beverly Macy: through my consulting work that clients were beginning to ask about things like blogging and podcasting. Interestingly enough. And we did some research on behalf of one of my larger clients and discovered the whole emerging world of social media, which is now really digital media, including mobile. and that was kind of how it all started. I’ve always had a pension for the emerging technology of the day, so.

Jeff Byer: Yeah. And so based on that, how did, what was the idea that spawned the, the book about Social Media Now?

Beverly Macy: Well, when I was that guy, UCLA a in the early days, we launched a, one of the very first social media marketing courses in the United States at UCLA. And that was very breakthrough at the time. And we started doing some business conferences around social media marketing, this new phenomenon. This is the mid two thousands, 2008, 2009. And I was actually approached by McGraw Hill at after one of my talks in New York City. and they asked me to write the book, which I was really pleased to do. And I was joined by my coauthor Terry Thompson, who had been a former student of mine, but she also had a background in marketing. So we were able to, pull all of our resources and write a pretty seminal book on social media marketing. The book went on to be used in a number of universities as well as kind of a strategic look at social media for our businesses.

Jeff Byer: Okay. And at the time, what what was the the hot social media trends and what has changed since then?

Beverly Macy: Well, the interesting thing is we were very naive at the time. We saw a social media marketing and social media as you know, the good thing that was going to connect everybody and make everybody happy. and in the beginning it kind of did. There was a lot of discovery. People were very excited about being able to kind of bring the global world, you know, right to your fingertips, if you will. and what was happening at the time the, we didn’t actually write the book about specific platforms. We approached it more from a strategic standpoint, but at the time it was, you know, Facebook, Twitter, linkedin, snapchat I don’t think can be really hit the market yet, although I will say that in the book we do cover a couple of things that were very forward leaning. One, which was virtual currency, which nobody was talking about, but it was being widely used in gaming platforms. So that’s the predecessor to bitcoin and, the crypto currency world. And the other thing, we devoted a whole chapter to measurement and analytics. And back in 2011, nobody was talking about analytics and social media. So it was pretty forward leaning in terms of what we covered, I think that what’s changed is unfortunately, we’ve seen

Beverly Macy: kind of the dark side of of social media and I think we’re ironing out all those kinks now, but we’re realizing that, you know, we’ve kind of unleashed a, a two headed monster and we want to really hopefully get back to the positive side. the other side of that coin is that everything is now mobile. So early on, social media was at the desktop or on the left up top. Now it’s clearly mobile. So

Jeff Byer: now that, that Pandora’s box we opened, you’re, you’re referring to free speech and uh, and negative negativity on social media or,

Beverly Macy: yeah, I think so. I think it’s the idea that if anything goes and, and that’s great, you know in the early days anything goes, but it turns out that anything goes can kind of go dark also. And I think it’s been a little bit shocking to marketers and to people in general to realize how negative, you know, the, the anonymous public can actually skew. So that’s been a little bit, you know, just the unfortunate, I do think that we will get past that so to speak and we’ll be able to counter it. But

Beverly Macy: I think that’s definitely been an issue. And then of course the other thing that’s come up in the last couple of years has been privacy insecurity. And I think those two issues are also getting a new look. You know, what does it really mean to be giving my data away for the opportunity to use the platform? in the beginning that sounded like a fair exchange. And now I think some people are starting to question that.

Jeff Byer: Oh, and the devices have a lot to do with that too, right?

Beverly Macy: Absolutely. Absolutely. There’s a lot of factors in this. I mean, we could spend a whole hour talking about kind of where this all went, not wrong, but how this kind of new phenomenon is occurred. But nonetheless, from a marketing standpoint, you know, and from a digital media stand point, we want to try to counter that as much as possible.

Jeff Byer: Gotcha. Yeah. Uh, so transitioning from the social media you are now wrote the book on Social Media Marketing and that extended into digital marketing. Yeah,

Beverly Macy: absolutely. Well, I think the market changed it itself. You know, digital social was kind of a thing over on the side. So you had, you know, traditional marketing and marketing and PR, whatever, and then social media marketing. Now everything is really digital. I think we could all agree that, I would say the digital umbrella includes social platforms. It includes mobile, you know, it’s now starting to include a lot more about voice activation. So I think all of these things are, part of digital.

Jeff Byer: Yeah. I, I, and I don’t know that there’s even a separation between traditional marketing and digital marketing now because digital has to be a part of even your mainstream campaigns.

Beverly Macy: Totally agree. Totally agree. And I think that’s a really blending. Finally, I think there was a lot of pushback on that in the beginning and traditional marketers wanted to kind of have a, you know, a firewall between the two and I think that that’s absolutely come down. That would be correct.

Jeff Byer: So now let’s transition a little bit into the blockchain. how did you get to be involved in, in researching and, and blockchain reporting?

Beverly Macy: Sure. So, let’s see. I’ve, as I said, I’ve always been interested in emerging technology in this, started to bubble up, you know, the bitcoin phenomenon started in 2008 with the Sitoshi white paper on Bitcoin, but, that was kind of way off to the side. and as I said in our book in 2011, we did write about, um crypto currencies or what was called at the time, virtual currencies. And just the whole concept of it, not so much specifically to a platform. as time went on, I think that in 2017, we saw a big rush of what was called ICO or initial coin offerings. There was a lot of buzz around what is a cryptocurrency bitcoin new coins we’re being in and her introduced to the market. But my interest was really more about the blockchain technology that was underlying all of these crypto currency phenomenon.

Beverly Macy: And I happened to meet, with a group of people who ended up starting something called the La blockchain lab, which is a consortium of UCLA, USC, cal tech, the city of Los Ans was some corporate members. Panasonic was a founding member who really wanted to look at the marketplace and look at the opportunities from the standpoint of, you know, what is this phenomenon? Where will it be applicable? Are there any real use cases that we can get our arms around who’s doing, you know, study into this and really kind of take it quote seriously rather than just say, oh, you know, the new shiny object bitcoins.

Jeff Byer: Yeah, I remember. It was, yeah, no, I remember when wind, you know, bitcoin was, was bitcoin and you, everybody is like, okay, what is this and how does it work? And there the word was blockchain and so everybody associated blockchain with cryptocurrency, but blockchain itself didn’t actually get separated from crypto currency recently as far as, as far as general reputation, not as far as technical minded people, but uh, people who, who were looking at cryptocurrencies and people who are looking at a blockchain and realizing there were two separate things.

Beverly Macy: Absolutely. That’s 100% correct. And so I, um have, you know, only a couple of clients that I work with these days I picked very selectively and one of them is in the high end auto automotive space and they wanted to look at blockchain as it relates to their supply chain management. So we did a very exhaustive study actually in Europe, with some other folks related to looking at what is block chain number one, and educating ton of the board of directors of what does it even mean. And number two, who are the vendors that are working in it, you know, talking with companies like Oracle and sale, even sales force and SAP and IBM and really kind of doing a deep dive into how are these vendors that that primarily, service the enterprise market. How are they approaching block chain? What are they looking at, what are they doing, who are some of their early customers, that type of thing. And getting, all of that information in a report and delivering it back to the client, which we completed in the beginning of this year. So it was a very exhaustive study and it was very revealing because it gave a good kind of state of the market, if you will, of where, where all this is at.

Jeff Byer: Yeah. And I remember doing my deep dive into blockchain and you know, creating different you know, small little exchange apps and things like that just to get a better understanding of it. and my you know, you always think of like, what would it be a dream project? So something that that is a problem now that you could use blockchain to solve. And funny enough, what I came up with was in the automotive space, but was being able to track every the history and transaction of a vehicle. So when you buy a used vehicle, you know, when it was purchased, when it was serviced, when it w w when it had accidents, you know, all verifiable information so that there isn’t so much scamming and, and uh, and distrust in the industry.

Beverly Macy: Absolutely. And that’s the provenance application. You know, the idea of the historical, tracking of, of a, an object that is also being used now. IBM and Walmart have a a study going on in food safety, the ability to track the seed to the marketplace. where does food go? There’s a lot of fraud in, in fish, in the fish market and the olive oil market. You’d be surprised at how deep some of this can get. Also. I know that de Beers diamonds was looking at this related to diamond mining. so there’s a lot of different applications. When you start thinking about tracking something’s life and the components of that product or serve, you know, that product that you’re talking about. So you’re absolutely right. And that is an exciting part of blockchain. it’s, again, it’s, it’s in development.

Beverly Macy: This is a completely different way of thinking about our supply chain, which is that this idea that you’re going to track every single part of it, down to, you know, the screws in the, in the car or the carburetor or whatever it may be. and I think it’s really exciting. It’s, it’s not a quick fix. However, it’s not something that you think of an implement, you know, quickly this is being taught to, you’ve got to get all the different vendors involved to sign up to this. Everybody who’s on the supply chain has to agree to this level of transparency. And that’s, you know, that’s a challenge. Let’s face it. So,

Jeff Byer: yeah. And there’s going to be plenty of companies that would be you know, it’s in their financial interest not to expose all that information.

Beverly Macy: Well, that’s true. And so blockchain, you know, there’s permissioned and permissioned lists blockchains. So you can actually develop a permissioned blockchain where everybody is basically a private chain where everyone involved or all the parties and stakeholders involved could have an agreement with one another but not be public to the public so to speak. you know, so there’s lots of different things that are being looked at. And I think, what I’m interested most interested in [inaudible] related to blockchain and I’ve been writing about this is blockchain and combined with AI and Iot. So in the enterprise or what, what sums vendors are calling intelligence systems or the intelligent enterprise, which is all of these new technologies that are talking about linking, you know, Iot is all about sensor data sensors everywhere and the data that comes back, it’s way too much data for most companies to know what to do with. So AI is part of kind of parsing all that data. What does it all mean? Who needs it, where should we route it? And then the blockchain is not necessarily just a storage, but it’s kind of an infrastructure or a highway really for everything to live on. So we’re seeing companies like SAP,

Beverly Macy: IBM, look at these, three kinds of technologies of how can they kind of service one another and maybe something will emerge from that. So I think that going into 2020, we’re going to see more of that kind of approach in the enterprise, not just here’s our standalone blockchain. And then I think that inside of that, a, what could begin to happen back to the conversation about, you know, different stakeholders in the supply chain is something called, you know, tokenized incentives. So could you build in some incentives that are a token or a currency but not, not a Fiat currency or a currency on the public market that could be generated to incentivize all the players to be part of, you know, this transparency that’s going to be required. So it’s kind of interesting to begin to think like that. It takes you in some fascinating conversations. They get pretty deep.

Jeff Byer: Yeah. Yeah. And I do agree with your previous point that the the blockchain is a to look to as a tool but not the product itself. And in combination with other technologies, especially AI technologies that it can be very powerful and be used in, in ways to automate a lot of resources, especially you know, thinking resources like sorting through data on sensors that you mentioned. that’s a ton of data constantly coming in. So yeah,

Beverly Macy: yeah. And companies are finding that they just can’t, you know, big data. I, I wrote him a piece of a while back on, you know, forget big data. Let’s go to small data. The problem is that what data do we really need? You know, and, and sorting that out, you know, we have a lot of tools to do that, but AI can do it so much faster. So what’s the data that’s going to be required? And sometimes we don’t even know what that data is. You know, data begets data in some ways, you know? Uh, so I think that applying AI to this marketplace is going to be fascinating to see where it goes.

Jeff Byer: Yeah. It’s going to be incredible to see the implementations, especially on the larger scale, like the, like the larger companies that are have the resources to do that research and have the the ability to to, to process large amounts of data on scale and see what, see what’s found. Cause that’s, you know, I think there was a few articles that I read that this is the, the generation of data where it’s just producing tons and tons of data, but, you know, pay me a 1% of it actually gets, gets sifted through to find results.

Beverly Macy: Exactly. And then, you know, what, what do we need? I mean, you start thinking about the insurance industry, all the data that’s involved in the insurance industry or the legal industry or anything, you know, all of these industries with tons of data and can AI began to help, you know, sort through that for some interesting, some very, like I say, some very interesting results. So, yeah, I think it’s a fun time and I tell students all the time, this is a great time to be. If you, if you have a, an inkling towards these kinds of questions, this is a great time to make an impact in how business is structured for the next 20, 30 years. You know, I think this is going to be a longterm project. So

Jeff Byer: yeah. Uh, it’s, you know, this is pretty much the beginning, but but happy to see where it goes and, and, I love staying on top of it and I’m sure you love as much being involved in it on a, yeah. As a, as a consultant and and as a professor, you bet

Beverly Macy: you bought one. It’s really fun. There’s some great thinkers right now. We, we the the blockchain lab,

Beverly Macy: I just did a, um oh, couple of months ago at USC, we held an event with the city of Los [inaudible]

Beverly Macy: Tangelos can, we talked about smart cities and we talked about blockchain and AI and Iot and some things related to the Olympics. Coming to Los Angeles in 2028 and how some of these technologies might be applied to you know, whether it’s the logistics of moving people around the city or whether it’s you know, entertainment or tracking what’s going on. It’s, it’s, it’s really fun to start thinking about those kinds of real world projects and situations.

Jeff Byer: That’s great. so are there things that are, that are live now that that utilize the blockchain that most of the general public wouldn’t know? Is there interacting with the blockchain?

Beverly Macy: You know, I don’t know that there’s the public would know or not know. I will say that there are, some use cases that are of note. One is myrisk, which is the biggest shipping company on it’s out of the Netherlands, I believe, but it’s the biggest shipping company on the planet. And so every time you see these great big gigantic barred ships with, you know, thousands of containers and if you get down to the port of La at the harbor or whatever, you would see these kinds of things. IBM and Myrisk have an HSBC. The bank has done some really interesting things with blockchain around tracking on shipping containers and even tracking inside what’s inside of some of the shipping containers. So that’s not going to affect the public directly. Although, you know, the idea here is that as we get better transparency in this type of thing, the products that you actually do receive as I, I’ll go back to like, is that really all of oil? Well let’s hope it is, you know, and maybe now there’ll be a way to prove that it is. So there’s things like that

Beverly Macy: that I think also is again, in supply chain management is one of the biggest areas at least that I’ve been looking at. you, we talked about provenance also this idea of being able to track a vehicle or a diamond that type of thing as well. we are seeing a lot of you know, early Beta kind of projects and that, but I don’t have something that I could point to that would say this is blockchain and it’s affecting the rest of the world.

Beverly Macy: However, I will pivot to say that Libra, the announcement from Facebook, which is not technically a virtual currency or not technically a token, is going to be very interesting to see how that develops and what it has done. The announcement is it’s brought it to the public consciousness of what is a cryptocurrency. Even the conversation around Libra has sparked people to say, oh, I didn’t know what it even was. So that’s a kind of a public education almost, if you will.

Jeff Byer: Yeah. Kind of like when a, when o.com was accepting bitcoin and uh, that proprietor introduced it to the public. Like, wow, you can actually exchange bitcoin for good goods was a huge step and now, and now Facebook is yeah. Using its mainstream popularity to, to make this public. And Yeah, there was a lot of outlet out outlash as far as, you know, why is Facebook building their own cryptocurrency? But, it’s, yeah, it’s what they do with it. Just like anything. It’s like what do you do? What does Facebook do with all their data and,

Beverly Macy: well, exactly. And you know, Facebook, I mean, you know, opinions on Facebook again as a whole other show, probably a whole nother conversation to have. But I think, again, just the benefit of putting it into the kind of public consciousness is useful because that gets people thinking and talking about a new way of exchanging value with one another. And I think that is a positive, what Facebook actually ends up doing with it. You know, will it just be chuck e cheese tokens for 2 billion people or will it be more than that? That’s, that’s to be determined, you know?

Jeff Byer: Yeah. So we’re kinda getting to the end here. So there’s a couple of other questions I’d like to ask each of our guests. so obviously follow your person to follow as far as blockchain and and, you know, current events falling blockchain. who else do you follow in this space?

Beverly Macy: That is a really good question or a really good point. there’s a number of podcasts that are out there that are pretty good. There’s one by, I think her name is Laura Shin. It’s called unchained. And she has very interesting guests from everything from the enterprise approach to the kind of crypto currency approach to the kind of wild cryptocurrency. She did

Beverly Macy: some really good interviews with folks around Libra when it was first announced for instance in different things like that. so that’s a podcast that I like to pay attention to. I also follow on it just in the General News, you know, r one, I do have a Google alert set for, you know, blockchain and AI and Iot. So I get lots of different kinds of news that comes in and it’s kind of interesting to see where it’s all coming from. You know, who’s talking about it on Twitter and on, linkedin. There’s lots of people talking about crypto. I try to make a definition, you know, between crypto and blockchain. And so I am interested in what’s happening in the crypto space because it’s, it’s going to matter as time goes on. But my primary interest is in, as I said, the blockchain Iot. AI.

Beverly Macy: Okay. So, you know, I follow the traditional folks in that, the oracles, the, the IBM’s, the SAP sales force, you know, to see what they’re doing and talking about. So that’s kind of how I do it. And then through the lab, I’m one of our, one of our goals is to begin to do more education kinds of seminars and things like that. But we ourselves exchange a lot of information. So it’s been very useful to be part of a really smart group of people who are deep into the topics.

Jeff Byer: That’s fantastic. So we’ll, we’ll link to that into linked to all those resources in the show notes. And are there any tools you use on a regular basis that that help with searching for cryptocurrency or doing research for clients, anything like that?

Beverly Macy: Well, as I mentioned you know, Google alerts are always useful. It’s unbelievable how they’ve been around forever and people forget about them. But the Google will deliver right to your email. you know, news about whatever your topic is. So I do think that that’s useful. I also, you know, I, I, there was a meetup here in Los Angeles. It was the Beverly Hills Blah, a bit corny and I think, and they, they did some events. So I tried to just kind of stay in, in touch in general with what’s on. the tools that I use in research are pretty much, you know, what everybody uses. There’s a lot you know, there’s, there’s a lot available out there. It’s just a matter of getting to it. And then I will say that, you know, through the partnerships that I’ve built myself as well as through UCLA and also the lab, you know, we can get some pretty good briefings from some of the companies I talked about. they’re not giving us proprietary information, but they are helping us to do a deep dive into how they approach the market. So I think that’s very useful. And I know Amazon is now in the block chain market. They’ve got a pretty good public, like slide deck that you can find somehow by searching Amazon and blockchain and you know, I think it’s

Beverly Macy: in their cloud services that kind of got bundled under that, but there’s lots of information out there. So,

Jeff Byer: yeah. And uh I’m looking at the article that that uh, oracle has posted on their blog. Uh, your article of the, yeah. Uh, the challenges, and it’s linking to uh, iot-analytics.com.

Beverly Macy: Okay. Okay, good. Yeah, that’s great. And that’s probably an oracle. Yes. I have done a couple of different things for Oracle. there should be another one as well. This one just was

Beverly Macy: released, I guess last week. so, you know, talking with them about these subjects

Beverly Macy: and then of course they share with me some of, you know, how they’re approaching the market as well and that that helps build the knowledge. I think the nice thing right now, I’ll just kind of end with this. The nice thing in the blockchain universe right now is that everybody’s in a sort of a learning mode. So there’s a lot of sharing of information and that’s helpful, you know I know MIT is doing some great stuff, other universities. but I think there’s a nice kind of, again, sharing between, you know corporations and universities and Eaton, the city of Los Angeles. We’re here talking with them and they talk with us. And so that’s very helpful,

Jeff Byer: right? Yeah, yeah. Open source communication definitely paves the road for progress, especially in new technologies like this. So it’s important to keep that open. And I think having that public pressure to, for corporations to keep that open trend is has been amazing. And especially for emerging technologies like this. Uh, everybody can benefit from everybody else’s experiments, research mistakes, Eh, ah, yeah. Fail fails. Yup.

Beverly Macy: Well said. Well said. Yep.

Jeff Byer: All right. Beverly will thank you very much for being on our podcast. We’d love having you and it’s great to, to talk about cryptocurrency and, and digital marketing and Iot with you. anything, everywhere you want to promote a, have people follow you, where can they get in touch with you?

Beverly Macy: You know, you can follow me on Twitter at Beverly Macy. I’m on Linkedin. I’m, I’m everywhere. would love to, you know, connect with folks and you know, I’m happy to spread the word. I think this is a, again, this is a very exciting time and as I said, I tell my students this all the time, you know, if I was sitting in your seat, I’d be, you know, tactically jumping out of, out of my chair with excitement because there’s so much opportunity out there.

Jeff Byer: Yeah, there’s definitely an opportunity. Well, thank you for, for bringing the subject to the forefront and also teaching the students about it so that we can have a, a, a well well-informed workforce coming in after college. So thank you very much for, for your time and

Jeff Byer: yeah, we’ll look forward to speaking here against you. Okay. Thanks a lot for show notes and information. Go to digital [inaudible] dot FM. Follow us on Twitter and Instagram at digital rage at them. And please give us a rate and review and sincerely appreciate it.

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About the Author
Jeff Byer has been designing identities and building websites since 1995. He is the CEO and co-founder of Print Fellas LLC, and the President at Byer Company, a division of Jeff Byer Inc, a web design company in Los Angeles. Jeff has a Bachelor of Arts Degree from the Annenberg School for Communication at the University of Southern California. He is a certified Project Manager by Franklin-Covey and has qualifications in Photoshop, Illustrator, HTML, PHP, JavaScript, MySQL, SEO, Bing Ads, and Google Ads. Jeff Byer is a co-author on 5 US Patents related to content management systems he has created on the internet.

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